Vodafone Ranga Shankara Theatre Festival is the 2007 leg of an annual theatre festival held in Bangalore. The brief was to generate awareness and create buzz about it. Much before the festival commenced, a trail of giant foot prints were planted in various places around Bangalore. An inexpensive idea that whipped up excitement, curiosity and suspence in the city. And, brought out the drama from within all Bangaloreans. Dramatix text messages and video messages about the Big Foot were uploaded on youtube.com and were forwarded as emails to fuel the drama. After the city was swept up by this bizarre occurrence, the reveal was done at the same spots with a board that read "For more drama, come to Ranga Shankara".
Agency: Ogilvy & Mather Bangalore, India.